"It is no longer the company with the best product that will succeed, but the company with the best story"

Why stories? What are the advantages storytelling has over more traditional approaches to profiling the corporate message?

John Alexander has been running storytelling seminars within the media industry, as well as companies and organisations since the mid 1980s. These highly interactive seminars consider:

• The power of inspiration over information
• Communicating values through stories
• How stories inspire change in organisations, companies and people