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How to survive a globalised world? Cultural awareness is good ­ cultural insights are better. In reality, no word is untranslatable. Some words just take a lot to explain. But it is the explaining part that is interesting.

Lagom Sisu Mañana adheres to the idea that in every culture there are some words that take a lot of explaining. In these words lay embedded the values and priorities of an entire culture.

This book takes a close look at the Swedish leadership style, a style that has succeeded in taking companies like Volvo, Electrolux, Astrazeneca, Alfa Laval, Scania, IKEA and Ericsson to the forefront of international brands. How does consensus work? What are the advantages and disadvantages? And what is the future for a Swedish style leadership in a tough emerging global corporate arena?

How Swedes Manage examines the core values of Corporate Sweden, looks at some of the successes of Swedish companies, and examines what makes Swedish management and leadership styles so unique. This is a guide for international business people, managers and travellers keen to gain new insights into one of the world’s most progressive business cultures

What do stories offer for a company more than the traditional forms of corporate profiling? How can stories inspire change in companies, organisations and people? What makes a good story, and what kind of stories motivates customers and clients both internally and externally.

John Alexander considers the different facets of storytelling that makes up the Corporate Narrative: from ‘foundation stories and ‘success stories’’ to corporate archetypes and cultural perception maps. The underlying message is that it is no longer the company with best product that will succeed, but the company with the best story.

This book examines the craft of writing for audiovisual media, and looks at the different approaches to storytelling for the screens of the cinema, television and computer.